The Frontal Lobe Defense Institute of New York

The average TikTok user spends 110 minutes a day on the platform, nearly one month of their life every year. Across one billion users, that amounts to 76 million human years annually.

The Frontal Lobe Defense Institute of New York (FLDI) is a research institute and product lab focused on the preservation of human attention. We combine research, product development and public-policy work to give people more control over how they use technology.

Our research examines the cognitive and societal consequences of algorithmic feeds, the legal responsibilities of technology companies, and pathways to structural reform in the public interest. Research & policy.